| Your revenue | 5 to 10% of every order you drive | 0.3% base, on promoted placements only | None |
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| Whole basket and returning orders | Whole basket, on new and returning orders | Order attributed on a 7-day last click | None |
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| What your users get | Ongoing member promotions (free shipping, $10 off to join) and purchase protection | Each merchant's own offers | Whatever each store offers |
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| Buying experience | One account, one cart and one checkout across every brand | Sent to each merchant's own store | A new store and a new account for every purchase |
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| Who stands behind the order | Loyaltie: one point of contact for payment, delivery and support, across every brand | Each merchant, separately | Each store, separately, and nobody coordinates it |
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| Supply | Independent brands, direct from the makers | Billions of products, big and small | The same mass-market results every agent finds |
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| For agents | Context cards, predicted interest, agent to agent | Structured, enriched product data | Scraping pages built for people, and many big retailers block agents |
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| Standards | UCP and MCP | UCP and MCP | None |
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